Case Study

The Edinburgh Woollen Mill

OrderFlow users for more than ten years, the group now use OrderFlow to manage the eCommerce fulfilment for all four brands across three locations.


  • Real-time stock feeds
  • Supporting e-commerce fulfilment operations
  • Custom store delivery routes

The Purepay Retail Group use OrderFlow to support the e-commerce fulfilment operations for all the brands within the group, which now includes Bonmarché, EWM, Peacocks and Ponden Home.

Real-time stock feeds from the OrderFlow environment trigger overnight deliveries to the e-commerce warehouses from the central distribution centres. Stock putaway, order picking and rolling stock checks within the e-commerce warehouses are all driven by warehouse handhelds.

The packing workflow sorts ‘Click and Collect’ orders into the appropriate store delivery routes, generates an internal manifest and then directs the orders to the correct loading bay for delivery out to the stores.


Client sales channels Couriers Key features
  • Magento
  • Ebay


  • DPD
  • Yodel
  • Royal Mail
  • Store Click & Collect
  • Multi warehouse
  • Warehouse Handhelds
  • Retail Distribution Centre Integration


“EWM Group has been using OrderFlow in our fulfilment centres for our core brands since 2012 and as our operations have grown we’ve seen Orderflow adapt to our ever changing business requirements. In the rare cases when a feature or implementation wasn’t supported, OrderFlow have shown the excellence and robustness of their SaaS WMS solution by creating bespoke modules specific to our needs whilst ensuring compatibility with their regular software upgrades and feature releases.

When EWM Group acquired Austin Reed the project introduced specific requirements that did not follow our existing fulfilment processes.  The OrderFlow team rapidly scoped and developed the required changes and demonstrated the advantage of having the developers of the SaaS instead of an out of the box solution.

As our fulfilment centre matures and we refine our internal processes we have struggled to find any area of OrderFlow that cannot be configured to support the way we need to work. Their support team are extremely knowledgeable and having them supporting our business allows us to continue on the growth path we have planned without having to worry whether our warehouse systems can cope.”

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